Uber
Safety
AKQA

For more surprises on the destination and fewer on the journey.

Uber connects people and places every day. With that in mind, the main reasoning behind this campaign was that people need to have more surprises at their destination and fewer during the journey.

To materialize this insight, the idea here was to create a script with a focus on the emotional aspect of the audience. The story we tell is about a father who accompanies his daughter's journey and becomes concerned about her delayed arrival. To his surprise, everything is fine. The daughter only stopped along the way to buy a surprise for her father.

With:
Luiz Guilherme (LG), Diego Machado, Daniel Neme, Deborah Vasques, Gabriel Illa, Landia & Evil Twin.