Hi, I’m PC Santos.
Born in Brasilia.
Moved to São Paulo on my thirty first birthday.
Former lead singer and cavaquinho player.
Ex-owner of an urban wear brand.
Amateur Photographer.
Dad and husband.
Still dreaming of recording an album.
Trying my best to create connections between talented people.
Addicted to personal projects.
Samba and hip-hop nerd.
Black lives and ideas matter.
Creator and sommelier of playlists.
Sneakerhead without sneakers.
I’m a complex person with simple ideas.
I’m also a simple person with complex friends.
Life is about balance, right? ;)
Work Experience
AKQA - Senior Copywriter (currently)
Rappi (in house) - Creative Lead
Banco Next (in house) - Senior Copywriter
W3Haus - Senior Copywriter
Dojo - Conceptor and Copywriter
Monumenta - Copywriter
Isobar - Copywriter
Formation
Miami Ad School
Creative Leadership
Berlin School of Creative Leadership
The Unified Digital Creative Suite
Sandbox
Strategy Unleash
Estácio de Sá
Comms and Advertising - BA.
Brands I have worked with:
Nike, Google, TikTok, Santander, Ambev, Turner Group, Asics, Taco Bell, Fiat, Netflix, and many others.
Awards
2024
Effie’s
Shortlisted - Mike’s Guaraná Launch
Clube de Criação
Shortlisted with Cria que Cria - Periferia Criativa
Prêmio Potências
Shortlisted - Black Medals
2021
Clube de Criação
Gold with Presstone - Periferia Criativa.
2020
Bendita Carpeta
Top 5 Young Creatives of Latin America.
Grand Jury Member - We Festival.
2016
Cannes Lions
Shortlisted with Test Drive In for Fiat Tecar.
Colunistas
Grand Prix with Test Drive-In
4x Gold with Test Drive-In .
1x Silver with Pocket Reading.
1x Silver with Trato.
Smarties MMA
Bronze with Pocket Reading - LATAM
Bronze with Test Drive-in - Global
2015
Colunistas
1x Gold with "Educação Financeira" for BB.
2014
Colunistas
1x Silver with "The World Meets In Brasil" for Embratur.
1x Silver with "Pequenos Grandes Desejos" for BB.
1x Silver with "Novo portal" for Sebrae.
Classes and lectures
2024
Escola Cuca
Teacher and creative mentor.
Redhook School
Creative mentor
2023
SOMA+ (AKQA) - powered by WPP
Teacher and mentor.
2022
Indique Uma Preta
Class - Creative Process
D&AD New Blood
Portfolio reviews.
SOMA+ (AKQA) - powered by WPP
Teacher and mentor.
2021
No Cerrado Também tem leão
Talk - Personal projects: how to create more with less.
Link here.
E-mail
paulocezarchagassantos@gmail.com
Phone
+5561981419569