Beck’s
Tomorrowland
AKQA

One of the world's most famous electronic music festivals, Tomorrowland, returns to Brazil and brings Beck's beer as its main sponsor. The brand, which aims to "Awake the Bitter," adapted its creative concept to promote its participation in the festival.

With "Beck's. Awake the Magic of Tomorrowland", we blend the two universes and use the butterfly, which is the main visual asset, to experience an adventure. In a nocturnal and dangerous environment, the butterfly is awakened by Beck's, passes through the creatures of the forest, and discovers a magical island where the party takes place.

With:
Luiz Guilherme (LG), Rodrigo Barbosa, Gabriel Illa, Lightfarm and Hefty.